Their growth comes from an ability to attract new licensees and then cross-sell products and services. Over the past few years, Playtech has been able to license five to ten new operators per year.
The company is constantly looking for other ways to expand such as acquisitions. In recent years, the company has acquired several studios that now design games for them as well. These include Ash Gaming, Vikings, Psiclone Games, Quickspin, Eyecon, GECO Gaming, Rarestone Gaming, and Sunfox Games.
Commitment to Values and Responsible Play
This software provider also claims that their commitment to responsible gaming is one of their key values. On their official page, they state that they “strive to conduct business and create products and services that prevent gambling from becoming a source of crime, ensure that gambling is conducted in a fair and open way and protect young people and other vulnerable persons from being harmed or being exploited from gambling.”
In keeping with that commitment, the company acquired BetBuddy in 2017. BetBuddy uses advanced technology to predict gambling behaviors and help providers identify potential problems. Operators can then engage with at-risk players to help them better manage their online gaming.
They are also concerned with their reputation and with that of the gaming industry in general. They take issues such as corruption, money laundering, and bribery very seriously, and use a proactive approach to prevent such acts. The company provides ongoing training for employees and also partners with agencies such as the Gambling Anti-Money Laundering Group (GAMLG) to prevent illegal acts.
The company realizes that online gaming does come with some risk of data breaches. As such, they have taken extensive measures to ensure that all transactions are conducted safely by implementing privacy safeguards into all their platforms.
Playtech Games
The company is well known for the quality of their games. Through Playtech One, they aim for people to enjoy the same quality experience whether they are playing on a computer, smart phone, or other mobile device. Users can sign up for a single account and manage it on any device using the same payment method. This makes it very convenient to enjoy games on the go.
In addition to its online games, the company also offers retail options to casinos worldwide. Through the use of Playtech software, operators are able to provide more than 40,000 land-based gaming terminals across the globe.
When creating new games, developers keep four key strategies in mind:
- Signature, which has to do with a platform’s own unique style
- Reach, or how well the game will be accepted in the market
- Reliability
- Value
This software developer offers games in the following categories:
Casino:
- Top Gun
- Ace Ventura Pet Detective
- Beach Life
- American Dad
- Superman Man of Steel
Virtual Sports:
- Basketball
- Tennis
- Soccer
- Horseracing
Sports:
The company offers over-the-counter betting systems, operating in more than 24 different territories across the globe, including Greece, Spain, and the United Kingdom. They also provide numbers betting at a number of self-service terminals in stadiums worldwide.
Poker:
The company offers a “poker client” that enables their licensees to create their own customized poker games and rooms. A few of the customization options include:
- Texas Hold ‘em
- Omaha
- Omaha High/Low
- 6-Plus
Live Dealer:
- Blackjack
- Baccarat
- Roulette
- Casino Hold ‘em
Bingo:
The company operates its own bingo network, which is the largest of its kind. Over 100 well established bingo brands belong to this network, serving more than 100,000 players daily. Some partners in the Playtech Bingo Network include:
- Ladbrokes
- Bet 365
- Coral
- Sky
- William Hill
Lottery:
The company works with lottery operators in several key markets, and is part of several industry associations. For example, they are a European Lotteries Association Platinum Partner as well as an Associate Member of the World Lottery Association (WLA), a group that acts as the standard bearer for state-sanctioned lotteries.
Pros & Cons
Pros
- Have a plethora of games to choose from
- Available in many jurisdictions
- Consistency across multiple platforms
Cons
- Not accepting players from many countries, including the U.S.
- Little variation in its table games
- Some licensees have been called out as rogue casinos
Conclusion
By offering a huge selection of games and making use of advanced technology, Playtech continues to be a leader in the industry. If you are looking for a variety of high-quality games that are easy to play on any device, this company’s software would be a great choice.
