The values of the company are based around innovation and responsible gambling which are two key factors in this modern era of online gaming. The legal side of the business looks to be up to scratch with licenses at several authorities such as the UK, Malta, and Alderney gambling commissions. Neo Games is also an active member with professional lottery organisations around the world through the WLA (World Lottery Association), the CIBELAE (Ibero-American Association), and the APLA (Asia Pacific Lotteries Association). The overall business outlook for Neo Games has been focused on the one lottery sector for several years, however, recent years have seen the company branch out into the slots sector and these games, although not world-class, do show potential for the future.
Games
The collection of games at Neo totals to well over 100 with a range of lottery-based games, instant win, bingo, and slot machines. It’s not the full casino suite but the list certainly caters for fans of slots and scratchcards, and those who enjoy their chances on the lottery games. The lottery titles themselves are the most detailed of the games in the collection and this is obviously why they are considered to be a leader in the iLottery sector. Looking at their growing selection of slot games and there are some popular titles to be enjoyed such as Adventure Jack, AstroDice, and Reel Bandits. You can find these games at a wide range of casinos with each of them optimised for mobile gaming. It’s positive to see that the Neo Games development team are keeping an eye on the future along with the demands of new gaming technologies and mobile gaming trends.
As we mentioned, Neo Games once focused all of their time on the iLottery sector but with this expanding collection of games, their key business feature is fast becoming the NeoSphere developer platform. A suitable mix of their own scratchcards, bingo, and slot games along with a range of table games from the likes of NetEnt and Amaya Gaming combine to create a professional gaming platform. A platform that not only offers true gaming diversity from several gaming studios but also comes with a reliable and stable player management system as well. It’s this business to business operation that makes up the majority of the Neo Games revenue. Customers come from far and wide which is why they operate their business through 12 separate languages and have offices scattered around the world. The power of their lottery and scratchcard gaming titles stretch further afield than just the iGaming industry as well, with online media brands also signing deals to use their games across their own online platforms.
Pros & Cons
Pros
- Online lottery game specialist
- The in-house NeoSphere gaming platform
- Global gaming customer base
Cons
- Lottery and scratch card focused
- Lacking their own table game collection
Conclusion
Neo Games is not a common brand name but their power behind the scenes of the iGaming industry does not go unnoticed. You have more than likely enjoyed their games if you’ve played the scratchcards at top sites like Bet365, and their claim to fame for selling over one billion scratch cards online in 2008 clearly shows the power and scope of their customer reach. This strict focus on one sector has definitely worked in their favour, and the addition of being very good at what they do has helped them to carve a position as a leading lottery and scratchcard game provider.
The NeoSphere platform is a well-equipped service that, along with partnerships with other top gaming providers, offers a collection of games full of innovative themes and designs. Neo Games is a software studio on the rise and have already conquered the online lottery and instant win sector. Recent developments clearly show that they now have their eyes set on other targets with their gaming platform and slot game collection starting to grow in popularity.
